The Voice of Tea_MFA Final Thesis

[ Branding . Print . School Project ]

New technology and the globalized culture has a hold on the youngest generations. Indeed, for many young people, the idea of inheriting traditional cultures legacies has never occurred to them. Based upon this situation, I have translated the intricate Chinese traditional tea culture into a simple visual system. Visual systems can preserve traditional culture and make it easier for young people to understand older ways of living and also to introduce people to the art of tea. My goal is to find a new way to preserve and promote Chinese traditional tea culture and make all people care about it through a visual and universal system.