[ Branding . Print . School Project ]

To extend a new product line and still keep the heart of a brand's that is a challenge. However, it is possible to expand a brand to an entirely different market. This helps the original brand get a more diverse audience and increase sales. This is the main goal of what I did for this project while in a package design class. "Stay young forever" is the main concept of the fashion brand Forever 21. I continued the main idea of the brand and created a new product line of bottle water. The water is called "Forever water". People want to stay young forever to keep energetic, beautiful and filled with life, I represented the meaning as a graphic element, blooming flowers. They appear on each bottle, reminding the consumer that water brings and renews life.