[ Branding . Print . School Project ]
This packaging project was about creating a First Aid Kit for a special group of people. The special people I chose to design for are the practitioners of parkour. They train for a discipline of movement and holistic well-being. The simplest way to visualize parkour is to see it as a kind of street gymnastics. While this may describe the closely related activity of free running, it misses the practical philosophy of parkour which is to get from one point to the next in an artful and economical way. The First Aid Kit includes a carry-on canvas bag which a parkour trainer can bring with them. There is also a wood box for training facilities contain more medical items.