DRIVE + FUN
UIUX Design
UIUX Design
Ideation, conceptualisation, UIUX design and visual design
2018 AAU Human-Centered Design Approach
Phone app
Engage people drive different route with benefit, the purpose is to release traffic during rush hour.
The new navigation system will provide smart road which combines highway and the local shortcut to release rush hour traffic.
People use GPS pretty much everyday and will follow GPS from point A to point B, but GPS is limited, during the rush hour, people will use the same route but the traffic will getting worse.
Why will people choose to use local shortcut rather than highway? The new navigation app will connect to the game. Once the game connected, user can wine randomly prize of the game. This function can simulate user to use smart shortcut road rather than use GPS default option, then, it will reduce the rush hour traffic issue.
For all its capacity for innovation and genius, Silicon Valley has yet to solve its traffic quandary. Throughout the Bay Area, roads have become a gridlocked hell; what should be a 20-minute drive up from San Jose to Mountain View, or across the Bay Bridge from Oakland into San Francisco, could very well take over two hours.
Once user login, and set a destination, the map will shows three route suggestions that with different prizes reward.
After choose a route, user can select which game they want to dirve with.
After set up, user just need to simply focus on drive and follow GPS, the GPS will lead user drive less traffic and win corresponding game prize.
Once user complete the trip, user can see how many prize they won as sum.
Once user complete the trip, user can see how many prize they won as sum.
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