YUFEI STUDIO

Branding Design

Role:

Ideation, conceptualisation, brand design and visual design

Date:

2013

Medium:

Print and digital

design details

Goal

YUFEI STUDIO is a graphic design studio, run by Yufei Liu, as know as Faye Liu, with a home office in the San Francisco city of United States. The logo meaning home office (symbol: house) combine with my name "YU" (symbol: U). The studio works in the fields of visual communication and branding identity design, online and in print. The positioning is conveyed throughout their new visual identity using black and golden (yellow) color, heavyweight texture paper, single slash pattern, combine Chinese and English type, applied to notebooks, business cards, folders, envelops, flash drive, stationery items, clips and many more.

Branding

Design Mockup